What is Recall?

Recall is a decentralized intelligence layer for AI agents. With 900k+ participants across multiple points seasons, the protocol launched its $RECALL token, and needed the distribution to do more than just deliver tokens

The Challenge

Recall had over 900,000 participants who earned points through various activities. At this scale, a significant portion of activity was likely botted.

The team needed to execute a fair distribution that filtered out industrial farmers while ensuring value-adding users avoided endless verification loops. At the same time, they needed to ensure the airdrop was not a terminal event where users claim and immediately exit the ecosystem.

They needed to:

• Separate real users from Sybils: Separate real users from Sybils across 900k participants without forcing everyone through full KYC
  
  
• Validate doubtful accounts reliably: Give grey-zone accounts a clear path to prove humanity without manual review
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• Sustain post-claim retention: Design a built-in mechanism to convert short-term claims into long-term commitment.
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The Solution

Rather than building a custom distribution stack, Recall leveraged Fuul’s no-code airdrop portal, which allowed the team to keep the entire claiming experience fully on-brand and native to its product.

Through the portal, participants could verify eligibility, claim their tokens, and select their preferred staking duration within a dedicated claiming interface aligned with Recall’s ecosystem. Behind the interface, the distribution itself was executed through Fuul’s audited smart contracts, which enforced allocation logic, staking tiers, penalty mechanics, and Reward Pool routing onchain.

With Fuul, Recall:

• Mitigated sell pressure via Claim & Stake: Implemented a built-in flow that allowed users to stake their allocation for varying durations to earn rewards immediately after claiming.
  
  
• Enabled pre-claim verification: Required grey-zone users to complete humanity checks before TGE, so that claiming itself remained fast and frictionless for eligible participants.
  
  
• Linked allocations with humanity verification: Integrated Gitcoin Passport with a 20+ humanity score threshold
  
  

The Strategy

Recall implemented a tiered penalty model to convert speculative sell pressure into long-term commitment. Choosing higher durations allowed users to bypass penalty fees and unlock their full allocation through Fuul’s built-in claiming flow.

• Liquid Claim: Unlock 10% of maximum allocation (90% penalty fee).
  
  
• 1-Month Commitment: Unlock 20% of maximum allocation (80% penalty fee).
  
  
• 3-Month Commitment: Unlock 40% of maximum allocation (60% penalty fee).
  
  
• 6-Month Commitment: Unlock 60% of maximum allocation (40% penalty fee).
  
  
• 12-Month Commitment: Unlock 100% of maximum allocation (0% penalty fee).

Forfeited tokens went into a Reward Pool that funded staking yields, so every early exit made longer commitments more attractive. This self-sustaining loop ensured that every exit during the TGE directly rewarded the committed stakers aligned with the protocol’s future.

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Results

43% of claimants chose to stake rather than take immediate liquidity.
Out of 79,645 total claimants, 34,203 opted for a lock period, with an average unlock of 77% of their allocation.
The largest group after liquid claimants was the 12-month tier: 18,461 users (22% of all claimants) locked for the maximum duration with zero penalty.

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• 17.4M $RECALL flowed into the Reward Pool from penalty fees, funding staking yields for committed participants.
• 79,645 claims processed with zero downtime the vast majority within the first 24 hours, handled entirely through Fuul's claiming infrastructure without Recall allocating engineering resources.
• 300,000+ Sybil accounts filtered pre-claim through integrated Gitcoin Passport verification with a 20+ humanity score threshold.

Conclusion

The distribution pattern tells a clear story: users either wanted out immediately or committed fully. The intermediate tiers 1, 3, and 6 months accounted for less than 24% combined. When the incentive structure is explicit enough, it does not just reduce sell pressure. It forces a binary conviction signal.

That polarization worked in the protocol's favor. Every liquid claim at 10% unlock fed the Reward Pool with penalty fees, which in turn funded yields for stakers, making longer commitments progressively more attractive. The result was a self-reinforcing loop where speculative exits directly subsidized long-term alignment.

None of this required Recall to build or maintain custom distribution infrastructure. The entire flow verification, claiming, staking tier selection, penalty logic, and Reward Pool routing ran through Fuul's no-code claiming portal. Recall configured the rules, Fuul handled the execution. On launch day, the team focused on community and protocol, not on keeping a claiming system alive.

The broader takeaway: airdrops do not have to be terminal events. When the claiming infrastructure has staking mechanics and tiered incentives built in, the distribution itself becomes a retention mechanism, not just a token delivery.

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