Powering VIP Affiliate Growth with Fuul
dYdX is one of the leading decentralized trading protocols, offering a secure and scalable environment for perpetuals trading across 200+ markets. With its focus on transparency and advanced DeFi infrastructure, it attracts traders from all over the world who want fast, non-custodial trading experiences.
What is dYdX?
dYdX is one of the leading decentralized trading protocols, offering a secure and scalable environment for perpetuals trading across 200+ markets. With its focus on transparency and advanced DeFi infrastructure, it attracts traders from all over the world who want fast, non-custodial trading experiences.
The Challenge
To drive sustainable growth, dYdX sought a scalable affiliate strategy beyond simple user acquisition. They needed a structured program that could:
- Onboard and engage high-quality affiliates and influencers efficiently.
- Prevent affiliate fraud and trading volume from market makers.
- Ensure regulatory compliance by filtering out affiliates from restricted jurisdictions.
- Provide transparent, actionable data for affiliates and internal teams.
- Enable rapid setup and management without straining engineering resources
The Solution
dYdX launched a multi-tiered affiliate program designed to reward both referred users and top-tier partners who help bring real trading activity to the protocol.
Tier Set Up
Leveraging Fuul, dYdX launched a dynamic, tiered affiliate program that could easily be set up within Fuul’s platform.
Affiliate Tiers at a Glance
Program Boosters
To further incentivize affiliates, dYdX introduced program boosters, rewarding affiliates with additional bonuses for onboarding new traders and driving increased trading volume. These boosters helped affiliates scale their impact, creating a win-win dynamic for both affiliates and the dYdX ecosystem.
Incentives Hub
With Fuul, dYdX has a dedicated dashboard to track how the affiliate program is performing overall. They can see key metrics across all affiliates, understand what’s working, and make informed decisions to keep improving the program.
| Who | What they get from the hub |
|---|---|
| dYdX | A unified dashboard to analyse affiliate performance, tools to optimise the program on real data, and full transparency across the funnel |
| Every affiliate | How their referrals are performing, commissions earned over time, and enough real-time data to adjust their strategy |
| VIP affiliates | All of the above, plus a direct channel to the dYdX team, a dedicated space for curated content and announcements, and extra support |
Results
Six months after launching the affiliate program, the numbers speak for themselves:
- 15X return on incentives paid
- 200+ affiliates, over 100 of them VIPs
- ~1,000 new traders onboarded through affiliate links
- $4B+ in trading volume generated by referred users
- 1M+ in fees referred by affiliates
- 1,000+ hours of development and product team time saved
Conclusion
For dYdX, this isn’t just about signing up affiliates, it’s about building partnerships that bring real value to the protocol.
With Fuul, they’ve created a program that’s transparent, performance-driven, and designed for long-term success. Affiliates have the tools they need to track progress and maximize their impact.
Exchanges
Read how DeFi and Blockchain teams of all sizes
are exceeding expectations with Fuul
