Web3 Marketing

Web3 is changing the game, and marketing is no exception.
Unlike traditional digital marketing, where big platforms own the data and control the reach, Web3 marketing is all about decentralization, transparency, and community-driven growth.
At Fuul, we help Web3 projects design incentive structures that align with users, boost engagement, and create long-term value.

Key elements of Web3 marketing:

User Ownership

Users control their data and can earn rewards for engagement.

Tokenized Incentives

NFTs, governance tokens, and loyalty rewards drive participation.

Trust & Transparency

Blockchain ensures verifiable and fair interactions.

Why Web3 Marketing?

Traditional marketing relies on big platforms that control everything, who sees your content, how you reach your audience, and what happens with user data. Web3 is about transparency, community, and shared value, where brands and users grow together.
Web3 marketing is a game changer for many reasons:

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Stronger Community Engagement: Users become part of the project, not just customers.
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More Trust & Transparency: Blockchain makes interactions provable and fair.
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New Monetization Models: NFTs, tokens, and DeFi tools unlock fresh revenue streams.
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Incentives That Work: Reward users for their contributions in a way that benefits both.

How Fuul Helps You Align Incentives and Grow Faster

At Fuul, we make it easy for Web3 projects to set up incentive programs, engage users, and scale without friction. Whether you're just starting out or looking to grow, we’ve got the tools to make it happen.

Launch an incentive program in minutes

No coding, no headaches. Just set it up and start rewarding users.

Stops Sybils

Keep rewards fair by filtering out fake accounts, self-referrals, bots and more.

Design smarter token rewards

Set up a system that actually keeps users coming back.

Why choose Fuul for your affiliate program?

Fuul is a complete, easy to use tool for your affiliate program. It’s simple to implement, and our awesome team is always ready to support you every step of the way.

Quick & easy setup
Affiliate page creation
Conversion tracking
Sybil Detection

What's the difference between referral and affiliate programs?

Referral Programs

Referral Programs focus on leveraging your existing customers to bring in new users. Customers share your product with friends, family, or their network, and in return, they earn rewards. Referrals are more personal and rely on trusted, close connections.

Affiliate Programs

Affiliate Programs are built around partnerships with influencers, bloggers, KOLs (Key Opinion Leaders), and publishers who promote your product to their audience. Affiliates usually earn commissions based on the sales or conversions they generate, and their reach is much broader and more professional.

Case Studies

Discover how top projects in Crypto use Fuul

Resolv

Resolv: Boosting User Acquisition with Points and Referrals

Affiliates & Referrals
Lending & Borrowing
Liquidity Provisioning
Token Holders

Ready to get started?