How Points Powered 450% Growth Across a Hyperliquidity Engine

What is Pear Protocol?

A decentralized trading layer that simplifies the execution and management of pair trades across DeFi. By integrating with leading onchain trading engines such as Hyperliquid, SYMM, GMX and Vertex, it allows users to open and manage simultaneous long and short leveraged positions through a single streamlined interface.

To accelerate adoption, the team explored launching an incentive program that could reward quality trading activity and foster long-term engagement on the platform.

The Challenge

Pear Protocol was gaining traction as a new trading interface, but in a crowded DeFi market, attracting and retaining traders was a significant hurdle. The team saw several obstacles they needed to overcome:

  • Differentiating in a crowded market: with many platforms offering similar services, it was difficult for Pear to capture trader attention.

  • Designing an effective incentives model: it had to be sustainable, transparent, simple to understand, and attractive enough to motivate traders to try the platform.

  • Preventing program abuse: relying only on raw trading volume as a metric risked attracting wash trading and behavior that wouldn’t create real value.

  • Managing different user types: Pear needed to design the program so regular traders could participate, while excluding market makers who could otherwise dominate and distort rewards.

  • Retaining traders beyond initial momentum: in a market often driven by hype and short-term incentives, ensuring consistent engagement was a major challenge.

  • Sustaining long-term engagement: one-shot tactics like airdrops or giveaways would not be enough; Pear needed a program that kept traders active and loyal week after week.

  • Avoiding engineering overhead: building incentives infrastructure from scratch would have pulled focus away from core product development.

The Solution

Pear leveraged Fuul’s infrastructure to launch HYPEAR Points, a 4-month incentive program that rewarded traders from the very first month and scaled seamlessly beyond beta. Through Fuul’s automation and API, the team was able to deploy a program that was transparent, sustainable and engaging without diverting focus from product development:

  • Defined conversion events: Tracked trading activity and rewarded users based on both volume and sum of profits, ensuring incentives aligned with meaningful performance.

  • Automated and capital-efficient distributions: Through Fuul’s infrastructure, Pear was able to allocate a fixed weekly pool of 125,000 HYPEAR Points and monthly bonuses for top traders, keeping payouts predictable, fair, and fully automated.

  • Custom eligibility rules: excluded market makers while directing rewards to genuine traders, ensuring fair participation and preventing distortion of the program.

  • Branded leaderboard: integrated directly into Pear’s ecosystem, updated live every hour with rankings based on trading metrics, giving users transparency and motivation while fostering community engagement.

  • Recurring reward cycles: weekly distributions and monthly milestones created a rhythm of competition that kept traders consistently engaged beyond initial momentum.

  • Scalable infrastructure: as the program expanded beyond beta, Fuul’s API allowed Pear to scale participation and rewards seamlessly without adding operational overhead.

  • Zero engineering lift: All tracking, calculations, and distributions were handled automatically by Fuul.

"We’re experiencing our biggest growth at the moment on volume & number of users. They love the HYPEAR points"  C-L.eth | Co-Founder

Conversion Events

Traders earned points directly on Pear’s interface, with Fuul tracking every trade. Rewards were based on two key metrics:

  • Trading volume – how much a user traded.

  • Cumulative profitability – sum of all trade profits.

By combining both, the program incentivized real trading performance instead of only incentivizing trading volume.

Payout Rules

Each week, a fixed pool of 125,000 HYPEAR Points was distributed among participants, proportional to their trading volume and profit. Monthly bonus rewards were also granted to the top three traders. All distributions were executed automatically through Fuul, ensuring a predictable, fair and capital-efficient process.

Incentives Hub

Fuul also powered Pear’s custom leaderboard, which shows the top traders and how many points they’ve earned.

  • Live rankings based on trading metrics
  • Branded UX integrated into Pear’s ecosystem
  • Updates every hour for real-time visibility

The leaderboard gave traders transparency into their progress, kept competition alive, and became a community hub where participants tracked results, aimed for the top, and shared their rankings socially.

From Points to Claiming Hype Tokens

Season 1 came full circle as Pear turned HYPEAR Points into real onchain rewards, distributing 2,000 HYPE tokens seamlessly through Fuul’s infrastructure.
What started with users completing trading tasks and stacking points evolved into a live airdrop moment, all powered and automated by Fuul, proving how effortless it can be to bridge points into token rewards.

The claim is live on a dedicated Fuul Hub and remains open until the end of November.
With 81% of tokens already claimed, the campaign not only rewarded early participation but also showcased how Fuul’s infrastructure enables projects to scale from points programs to fully onchain airdrops without adding engineering overhead.

Next Seasons

Building on the momentum from Season 1, Pear extended the program to six months. The team continues to use Fuul’s infrastructure for tracking, reward allocation, and distribution, transforming HYPEAR Points into a multi-season incentive framework that sustains growth and user retention over time.

Conclusion

HYPEAR Points quickly proved to be a breakthrough case for combining trading activity with a points-based incentive system. In just the first month of beta, Pear Protocol achieved exponential growth:

  • +450% increase in trading volume.

  • +213% increase in trades executed.

  • +221% increase in unique trader addresses.

Unlike typical programs that reward raw volume, Pear’s design focused on both trading volume and profitability, creating fairer incentives that attracted genuine traders and discouraged abuse. The mechanics were simple, earn points for profitable trades, climb the leaderboard, yet powerful enough to keep participants coming back week after week.

What began as a way to kickstart adoption soon became part of how people trade on Pear Protocol. This case shows how a well-designed points program, powered by Fuul, can differentiate itself from the norm and drive both traction and loyalty in a trading platform, a clear success story for incentive-driven growth in DeFi.

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Pear Protocol is a decentralized trading layer on DeFi that lets users open and manage long and short leveraged positions through a single unified interface.

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