What is Multiplier?

Multiplier is a protocol that pioneers the hyper-gamblification of capital markets. Instead of relying on traditional emissions or liquidity mining, it transforms gameplay into a coordination mechanism where user actions inject real liquidity into curated tokens. Through probabilistic games, curation slot auctions, and modular onchain infrastructure, Multiplier channels attention and variance-seeking behavior into structured buy pressure. The result is a new liquidity layer where speculation feels like play, communities compete for visibility, and market demand emerges organically from engagement rather than subsidies.

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The Challenge

Multiplier wanted to expand its user base through community-driven adoption by launching a referral program that was transparent, automated, and easy to join. To make it effective, they needed to solve several business challenges:

• Incentivize referred activity reliably without building new infrastructure from scratch.
  
  
• Launch the program quickly and cost-efficiently, keeping engineering resources focused on core product work.
  
  
• Deliver a smooth user experience without dedicating time to developing a custom frontend.
  
  
• Onboard users seamlessly through wallet integration to reduce friction at signup.
  
  
• Encourage competition and trust by making referrer performance visible in a fair, transparent way.

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The Solution

Multiplier leveraged Fuul’s infrastructure to launch its referral program on Abstract with minimal overhead. Using Fuul’s Proportional Pool Distribution, the team implemented a model that fit both their technical and business requirements:

• Defined a fixed ETH budget distributed weekly, ensuring predictable costs and proportional rewards based on referral volume.
  
  
• Unified onboarding, referral link generation, reward tracking, and leaderboard display in a Fuul Incentives Hub, removing the need for a custom frontend.
  
  
• Abstract Global Wallet integration for frictionless login and participation.
  
  
• Automated onchain tracking and reward calculations via Fuul’s API, eliminating manual processes and ensuring accuracy.
  
  
• A transparent leaderboard to showcase top referrers, reinforcing competition and engagement.

The program went live rapidly, required no engineering lift from Multiplier’s team, and gave participants real-time visibility into their performance and rewards, all while keeping the experience native to Abstract.

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"With Fuul, we launched our referral program on Abstract in no time. Everything, from wallet login to tracking and reward, was automated, transparent and simple for our community to use." Lauris, CEO

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Conclusion

The program went live on schedule and without engineering overhead. Weekly ETH rewards were distributed transparently, with participants tracking their earnings in real time through Fuul’s API. The leaderboard showcased top referrers, fostering competition and community engagement.

By leveraging Fuul, Multiplier launched a scalable and transparent referral program that grew adoption, highlighted contributors, and saved resources, while keeping the team focused on ecosystem growth.

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